The best search results show up in life.
How do you remind users of the difference a tool has made to our lives, and encourage new search behavior at the same time?
The moment the folk world was introduced to rock, used to introduce the moment Search would go Instant.
Instant Search, Google results populated at the speed you type the search query, was the biggest product innovation since search itself. People ask over 1 billion questions on Google's homepage every day, and that experience was about to change.
How do you get people excited about change, prepared for the impossible? Try celebrating the milestone that it is. When Google launched their biggest innovation since search itself they wanted to demo its new capabilities. We put Google Instant to the test, up against another culturally significant moment, when the legend of folk turned to rock, Bob Dylan’s Subterranean Homesick Blues.