Johannes Leonardo

About — Johannes Leonardo

We’re a communications company who embraces the fact that our industry has changed, and that the change we are witnessing now is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands

We embrace this change by acknowledging and leveraging the communities that surround our brands. We see these communities as exceptionally powerful business tools and marketing assets. They have the power to transform consumers into advocates, small marketing budgets into big marketing budgets, and passivity into action.

That’s why we are structured as a Creative Community, and not just an ad agency. We are driven to find creative ideas that unleash the true power of communities, wherever they reside. We seek to spark and harness the energy of the masses by creating ideas that deploy people as a medium, not just an audience, for a message.

We believe we can unlock a brand’s full potential only from within the community, armed with world-class creativity.

It all starts with the visionary minds driving the brands we work on- the true brand artists. They are the ones who enable us to demonstrate that great work does not have to be confined to certain categories. So with our clients at the core, we see three vital aspects to the Creative Community.

Johannes Leonardo - The nucleus of the Creative Community. Our team of eclectic and passionate creative minds we have worked hard to identify. They are a group of individuals not bound by convention, formula, or precedent. They’re our biggest asset, especially in an age when a brand’s success is so dependent on its ability to stay agile and dynamic.

Johannes Leonardo Partners - We instigate multi-disciplinary ideas. Coaxing those ideas to life in all different forms and across all different media is critical to success. So in order to do that we partner with best-in-class experts across a range of disciplines. These are the production companies, programmers, musicians and media companies we tap into on a daily basis.

Johannes Leonardo Public – The consumer community. Made up of those who will talk about our brands, endorse them, co-create them with us and who will ultimately decide to purchase them. We maintain an on-going relationship with this vital community, learning from it, growing with it and generating unpaid media through it.