Johannes Leonardo

THE CONSUMER IS THE MEDIUM THE CONSUMER IS THE MEDIUM

— JOHANNES LEONARDO, 2007

HOOVER, ORECK AND DIRT DEVIL GET NEW AGENCY IN JOHANNES LEONARDO

TTI Floor Care has named Johannes Leonardo, New York, agency of record for its Hoover, Dirt Devil and Oreck floor-cleaning brands. The decision comes after a three-month search that began with more than a dozen agencies.

"We were impressed with all the agencies we spoke with, but we were blown away by Johannes Leonardo," Mr. Gravely said in an email statement to Ad Age. "Johannes Leonardo has extensive expertise with iconic brands and a philosophy that it's consumers, not the media, who control the conversation today. The idea of the consumer as the medium fits well with our vision for TTI Floor Care as an organization centered around the consumer."

 

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OUR PHILOSOPHY

Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.

Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.

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  • T 212 462 8120
  • 628 Broadway
  • Sixth Floor
  • New York, NY 10012
  • USA

New Business

Carter Collins

carterc@johannesleonardo.com