Johannes Leonardo

THE CONSUMER IS THE MEDIUM THE CONSUMER IS THE MEDIUM

— JOHANNES LEONARDO, 2007

Adidas Originals Highlights Emerging Artists in Superstar Push

"We started the campaign with people that the whole world acknowledges as the ultimate superstars because we needed qualified people to say that a superstar is not what they think it is," said Ferdinando Verderi, creative director at Johannes Leonardo, the agency behind the effort. "Now we want to empower the next generation and show the world there's a whole new generation of creators."

Read More at AdAge

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OUR PHILOSOPHY

Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.

Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.

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  • T 212 462 8120
  • 628 Broadway
  • Sixth Floor
  • New York, NY 10012
  • USA

New Business

Carter Collins

carterc@johannesleonardo.com